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2023/9/22 11:33:02
BiONLY×Baked Food, an environmentally-friendly combination of health and good looks
It’s getting close to Mid-Autumn Festival.
Are you a fan of Five-Kernel mooncake or just dislike it?
On the shelves in supermarkets, there are various mooncakes in sweet, salty, vegetarian as well as non-vegetarian flavors.
They also may be Hong Kong-style, Cantonese-style, Suzhou-style or Yunnan-style for people to pick whichever they like.
But in this year it is the healthy mooncake with less oil and less sugar, getting especially popular among young people.
In addition to checking the numbers in ingredient list, young people also pay great attention to the external look of the mooncakes. Mooncakes differ from creative shape to environmentally-friendly packaging design. They are no longer simply the food for festival, but more of the social currency for young people.
The mooncakes from a giant company with environmentally-friendly packaging were widely discussed online
The mooncake seems small but reveals two upgrading trends of consumption.
First, the priority should be given to the food itself including the flavors, ingredients and nutrition.
Second, rational consumption is advocated. As the excessive packaging is deviating from market, an environmentally-friendly package with good look and practicability are becoming the mainstream.
These two trends are particularly significant in baked food.
As iiMedia Research shows, consumers between 22 and 40 years old were as high as 88.1% among the main group, and the age to that demand was obviously turns to younger.
At breakfast, lunch and afternoon tea, consumer’s demand of baked food has shifted from the basic need to health and nutrition. Young consumers are more likely to choose what’s low fat, low sugar, natural and heathy. As for packaging, design visualization, food-grade safety and environmentally-friendly material are three factors that attract those young consumers most.
Olé baked bread×BiONLY
Visibility, Food Garde and Biodegradability
By visualization deliciousness can be sighted.
What tickles the taste buds and appetite are always those visible food whether in a little store or a supermarket. As a saying goes, deeply buried gold cannot shine. Delicious food can only be presented to consumer by visible packaging, thus stimulating their desire for consumption.
BiONLY is highly transparent and clearly visible.
What’s inside as well as its deliciousness is clearly visible.
Food grade makes it safer for health and nutrition.
Safety is the bottom line for innovation of baked food as health and nutrition the trends.
To meet the high demand of freshness and taste, baked food should be wrapped with reliable and food-grade material during a limited shelf life, which can maximize its safety.
BiONLY can be in direct contact with food.
The raw materials come from plants, and the food grade makes it safe and reliable.
Low carbon emission contributes to environmental protection.
Baking has become a daily diet for many young people, and to some extent it represents one of their lifestyles. Environmentally-friendly consumption is currently becoming a trend. From coffee, milk tea to baked food, All brands that attracted a large number of young consumers follow the rule of environmental protection.
BiONLY is biodegradable.
Biodegradability endures the shelf life.
With the three highlights of visibility, food grade and biodegradability, BiONLY has been regarded as the ideal material for those three factors of packaging for baked food. It also has been widely recognized by the market, including Olé Supermarket, Panpan Food, China Eastern Airlines, Air China Limited and many other brands, providing them a “Green Material Upgrading Program” for their food products.
With the upgrading of consumption, the domestic baking market will continue to advance, and the high-performance and environmentally-friendly materials, taking BiONLY as an example, will further exert its advantages. As a perfect substitute for disposable and non-degradable packaging materials, BiONLY can not only help promote the upgrade of bakery products in environmental protection and health so as to earn more favor from young consumers, but also empower those leading enterprises, provide them lots of green carbon reduction programs, making it more possible for highlighting the brand concept of environmental protection and achieving market breakthrough.
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